Skip to content
Free shipping on all orders over EGP 5,000 inside Cairo!
Free shipping on all orders over EGP 5,000 inside Cairo!
Woman Sitting on a Couch and Writing in a Notebook

Introducing #MindfulMay

For this year, we’re doing something different in May and we’re super excited about it. We’re focusing on an idea that means a lot to us at Ellie, and as connoisseurs of beauty and quality, we believe it can mean a lot to our community as well.

This month, we are diving into the topic of everyday mindfulness. We’ll talk about what mindfulness is, how we can practice it in everyday situations, and we’ll also explore how you practice mindfulness in your own daily routine—if you follow us on Instagram and Facebook, that is.

And since this topic is very near and dear to our hearts, we thought it needed more than just a few posts and stories on social media. We wanted to fully explain what mindfulness means to us, as individuals and as a business.

Read on to know more about how we define and practice mindfulness at Ellie, why we think it matters, and what our plans are to help our own team members, followers, friends, and family become more mindful of the wonders of life.

What Is Mindfulness?

Before we go into this, let’s establish two things…

  1. Everyone has a different definition of mindfulness. It depends on your lifestyle and how you experience the world, so this is going to be our very personal definition of it.
  2. We’re going to use the word mindful a lot in this post, so bear with us!

So what is mindfulness to us? In a nutshell, it’s investing all our presence and mental power into whatever we do. It’s doing whatever we can with full intention and purpose.

To us, mindfulness isn’t just about meditating or enrolling in some new age workshop—although these do help immensely when you’re just getting started.

Ultimately, it’s about being able to take a moment in the best or worst points of your day and remembering that you don’t need to be engulfed in your own thoughts or the events around you, and that you can fully experience these things while also directing them.

Why #MindfulMay?

Mindfulness practices such as meditation, yoga, sound healing, and aromatherapy have skyrocketed in popularity over the last couple of decades—and for good reason.

With all the major events happening around the globe and our ever-growing reliance on the digital tools, we need to reconnect with people around us, our surroundings, and our physical selves now more than ever.

But this narrow view of mindfulness creates the misconception that you can only practice it in these settings.

The idea of being mindful in everyday life can be elusive when we’re bombarded by messages that say you need to be somewhere specific, doing something specific to be in a state of mindfulness.

So we wanted to break the cycle of using the word mindfulness commercially, while also exploring how mindfulness can be integrated in our perfectly average lives.

Mindfulness at Ellie

If the 20 times we used the word so far in this post hasn’t illustrated it, let us tell you that mindfulness is something big for us at Ellie. It’s one of the concepts that guide our work, design process, and team dynamic.

We are big believers that doing things with all your attention and care will not only make you immensely happier with the results, but also happier as a person.

That’s why we’re always keen on remembering—and reminding each other when needed—to take the time to do it right, whatever “it” refers to at the time.

And since this has created a profoundly enriching work environment for us, we thought it’s only fair to share it with, well, whomever wants to effect positive change their lives.

Our Plans for #MindfulMay

Over the next few weeks, we’ll be focusing on sharing well-founded mindfulness tips to improve how we experience our lives overall.

We’ll also share the Ellie products that we designed with the intention of enriching our own lives, as well as some workshops and activities that we believe can add real value to how we live.

As we grow over the years, we’ll expand our efforts to include regular mindfulness tips, activities, and workshops with individuals who strive to make real positive changes like us.

What About You?

So there you have it. Now it’s your turn. What comes to mind when you think “mindfulness?”

Is this something you have some interest or experience in already? Do you have any stories, approaches, or a certain perspective about mindfulness that impacted your life in any way?

If so, we would love to know all about it! Send us a message on Instagram or Facebook and let us know what you think about this initiative or about mindfulness in general. We cannot wait to hear your story!

Next article Origin of Egyptian Ramadan Traditions

Leave a comment

Comments must be approved before appearing

* Required fields